UPDATE: |The £25 firming serum for sagging ‘chicken neck’ that’s so effective a bottle sells every minute News

“I am totally hooked. My once sagging neck is firming up everyday of use. My husband cannot pull in my next and call me chicken anymore !”

Shoppers are raving over a celebrity approved £24.99 firming serum for sagging necks that’s so popular it is said to sell one bottle every minute. Edelweiss Neck Firming Serum from BOOST Lab

The serum aims to lift and smooth ‘crepe-like’ skin on the delicate neck area. It uses Edelweiss extract to support collagen production which in turn targets winkles and ageing. It’s also said to improve elasticity with Tef seed extract. It’s not the only product on the market that claims these results, Beauty Pie’s Über Youth Neck & Chest Super Lift Serum-Spray boasts similar results but at £38 a bottle is more expensive.

The Edelweiss Neck Firming Serum has pulled in an average rating of 4.7 out of 5 from across 3,688 reviews. It has an impressive 2,600 perfect five-stars. One shopper said: “I am totally hooked. My once sagging neck is firming up everyday of use. My husband cannot pull in my next and call me chicken anymore !”

A second penned: “Can’t believe the difference in just 7 days. Just love this product. Have just received a few other products, so excited to see how they go.”

A third wrote: “Wonderful. My neck has long been a horror for me as I am only 59. I have been using the serum for around 3 weeks now and it is much improved.”

A fourth added: “I use this twice a day morning and night on my neck and top of chest and I’m pleased with the result after two weeks…….yes two weeks. My turtle neck is much diminished and less noticeable . After a big weight loss I gained a saggy neck but not anymore. I’m so pleased I will be ordering more but it’s a shame it’s not in a bigger bottle.”

The serum has also been touted as a favourite by Lisa Snowdon who recently took to Instagram to share her thoughts on it.

Lisa took to her Instagram with a video explaining how much she likes the product, with the caption reading: “We only start to take action with our necks when we start to see the changes don’t we? Is it too late by then to tone and smooth that area? Well so many of you have been asking me what to do about those lines appearing and lack of firmness, so I wanted to trial a new Neck Firming serum over a two week period to see if I could notice any improvement.

“This product from @boostlabco is a super lightweight serum that you apply to clean dry skin, twice a day as the first step in your skincare routine- then you can add whatever else you like to use, any additional serums, creams, oils and in the daytime of course your SPF.”

Olay Regenerist 3 Point Ultra Firming Serum does come in a bigger bottle but at £33.99 it also has a bigger price tag and doesn’t boast as many reviews.

Edelweiss Neck Firming Serum from BOOST Lab is available for £24.99.