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In celebration of the 75th anniversary of Peanuts this year, American Greetings has partnered with the iconic brand to create an all-new digital Advent calendar. Launching this holiday season, the interactive calendar will provide fans of all ages with an immersive experience featuring Charlie Brown, Snoopy and the Peanuts gang, along with animations, hidden treasures and other activities.
As an added holiday bonus, consumers who purchase the calendar before December 1 will have access to interact with holiday activities on the home page before the official launch.
“We all grew up loving Peanuts especially at the holidays, and we can’t wait to bring fans a new way to experience the joy from this timeless classic in this new format,” said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. “Digital Advent calendars are growing in popularity, and we are confident a whole new generation will fall in love with the Peanuts gang through our partnership this holiday season.”
This unique digital calendar will feature 25 daily surprises, including exclusive animations, mini-games and fun holiday messaging inspired by the heartwarming humor and wisdom of Peanuts. Fans will be able to unlock engaging activities such as a Christmas tree decorator, snowflake maker, puzzles and more. In addition, the calendar will include shareable Peanuts-themed holiday content.
“The holidays and Peanuts have been synonymous for nearly 75 years,” said Scott Shillet, Vice President, Global Licensing at Peanuts. “With fun mini games and activities to enjoy every day leading up to Christmas, we’re excited to continue to offer our fans new ways to celebrate the holidays with the characters they know and love.”
The Peanuts Advent calendar will be available for purchase through the American Greetings website and corresponding apps for iPhone and Android. Consumers can sign up for more information leading up to the launch here and by following @
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