UPDATE: |Morrisons is giving away free food to families in 396 stores this month News

The supermarket has announced the return of their “incredibly popular” breakfast scheme

Morrisons have announced the return of their “incredibly popular” breakfast scheme which offers families a free bowl of cereal during the Easter school holidays.

The well-known supermarket has partnered with Kellogg’s to launch free “breakfast clubs” in Morrisons Cafés over the two-week school break.

The scheme, taking place in 396 Morrisons Cafés nationwide, will allow kids and adults to choose from a selection of cereals including Corn Flakes, Rice Krispies or Coco Pops, when they ask for a “Kellogg’s Breakfast” in-store.

The deal will offer diners the opportunity to top their choice of cereal with their preference of either dairy or non-dairy milk.

“Breakfast clubs” will also offer the opportunity for diners to pick up a free portion of fruit from a selection of bananas, apples and oranges from the café outlets.

Morrisons’ breakfast club programme, in partnership with Kellogg’s, will run this year for a third time, with the partners estimating that customers have received up to 22,000 bowls of free cereal to date.

Chris Strong, Morrisons Café Senior Buying Manger, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year.

“We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”

The holiday scheme comes after research, by Kellogg’s, found that almost two thirds of UK parents admit that their food budget is stretched during the school holidays, with a further two in five feeling anxious about keeping their children fed.

Chris Silcock, Managing Director, Kellogg’s said: “We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time. Our research shows that it’s a source of worry for parents.

“The Kellogg’s Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”

Free “breakfast clubs” will run in Morrisons Cafés from 7 – 27 April while many schools are on their Easter break.

Families can also claim the Cafés’ “Morrisons Kids Eat Free” promotion which offers one free kid’s meal, when redeemed with any adult meal costing over £5 from The Breakfast, The Classics and The Chippy.

The “Morrisons Kids Eat Free” promotion is available every day for any child under 16 in Morrisons Cafés nationwide, including during the Easter holiday period.

Morrisons’ “Breakfast clubs” also follow the supermarket’s recent introduction of Sensory Support Boxes to stores, to help create a more positive shopping experience for autistic and neurodivergent customers in stores.